Contact Information

Such as your name, postal address, email address, telephone numbers, or other contact information.

From you or social media account provider.

To communicate with you via phone, email and text; to send you, newsletters, information, promotional materials and other offerings that may be of interest to you; to offer a sweepstakes, contest or other promotion; when you contact our Happy Team to request customer service or support; to complete your subscription on the Platforms; and to administer your account with us.

Our service providers and our co-marketing partners, including select partners and affiliates that we believe may have or facilitate offers that may be of interest to you.

Pet Information

Such as dog name, birthday, weight, breed, size and allergies.

From you or social media account provider.

To provide you with customized products, services, and offers that may be of interest to you, including add-on individual products (e.g., dog toys) and to personalize our communication with you.

Our service providers and our co-marketing partners, including select partners and affiliates that we believe may have or facilitate offers that may be of interest to you.

Subscriber Information

Your customer ID number, username, birthday, gender, age, purchase history, veteran status, information on rewards or other benefits, and reason for ending your subscription.

From you and from our service provider.

To administer your customer account and provide you with customized products and offers that may be of interest to you such as add-on individual products (e.g., dog toys).

Our service providers who administer our subscriber program, and our co-marketing partners.

Purchase & Order Information

Contact information, together with purchase details online and in store through e-receipts, order numbers, delivery details, payment details, and any communications we have received about your order or purchase.

From you.

To validate, confirm, verify, deliver, install, and track your order, including to arrange for shipping, handle returns and refunds, maintain a record of the purchases you make, service products you purchased from us, and provide you offers that may be of interest to you.

Our service providers who process, fulfill and ship orders.

Other Delivery Information

Name and address of recipient for delivery, if different from customer’s

From you.

To deliver to the person at the address that you have requested.

Our service providers who process, fulfill and ship orders.

Payment Information

Name, card issuer and card type, credit or debit card number, expiration date, CVV code, and billing address.

From you and your payment card issuer if you make a purchase or sign up for a paid subscription.

To check that the right person is using the right card or account and meets the requirements of the card brands or account issuers, and to make sure we are paid for what you buy.

Our service providers who process payments for us and who are contractually required to comply with laws and requirements applicable to payment processing, which may include Payment Card Industry Data Security Standards.

Product Rating Information

Such as the Net Promoter Score (NPS), your rating of our products, and the likelihood of your reference.

From you.

To measure customer satisfaction and improve our products and services.

Our service providers who assist with understanding how to improve customer satisfaction and our products and services.

Third-Party Information

If you send someone else a communication from the Platforms, we may collect information, such as that person's name, telephone number, email address, and/or shipping address.

From you.

To deliver to or communicate with the person at the address that you have requested.

Our service providers, and our co-marketing partners.

Legal Information

Fraud checks or flags raised about your transactions, the payment card you want to use, payment card refusals, suspected crimes, complaints, claims and accidents.

From you, the police, crime and fraud prevention agencies, payment card providers, the public, regulators, and your and our professional advisors and representatives.

To protect you, other customers and our business against criminal activities and risks, to prevent loss, and to make sure that we understand and can meet our legal obligations to you and others and can defend ourselves.

Our service providers who help us with fraud protection and credit risk reduction, and law enforcement and other governmental authorities in accordance with applicable law.

Preference Information

Your marketing preferences, your account settings (including any default preferences), any preferences you have indicated, the types of services/offers that interest you, and the areas of the Platforms that you have visited or ways that you interact with our Platforms.

From you, from our Platform technology’s interaction with your browser or Device and cookies and other similar technologies tracking the pages you visit, the marketing messages you open and the links you follow.

To enhance your online shopping experience, including as a way to recognize you and welcome you to the Platforms and provide you with customized Platform content, targeted offers from others, promotions and advertising on the Platforms, through other third-party sites or apps, via email, text messages, or App push notifications that are offered by us or others that might be of interest to you.

Our third-party vendors and service providers who perform website analytic services for us or enable the customization of offers to you to improve your shopping experiences through the Platforms or elsewhere.

Communications

Communications we have with you. Please note that we record calls to our Happy Team.

From you and your social media account provider.

To handle your requests, to contact you when necessary or requested, including responding to your questions and comments and providing customer support, and to obtain customer feedback and improve our Happy Team and customer shopping experience.

Our service providers who assist our Happy Team with customer service.

Photographs, Videos, and Audio Recordings

Such as your photos, pictures, and audio recordings you upload to our Platforms, recordings of phone calls you make to our phone numbers, identification information when you visit our facilities, and video and audio recordings collected at our premises.

From you when you upload them to the Platforms or otherwise share with us, including through email or social media or when you show your identification card to be admitted to our premises, and from the video and audio recordings at our premises.

To use in marketing, including through reports on our social media accounts, to improve our Happy Team, to confirm your identity when you visit our facility, and to monitor and ensure safety of our premises.

Our service providers, including service providers who assist with securing our premises, and other current and potential customers when we repost photographs in social media posts or use in marketing.

Personalization & Engagement Data

Your journey online and how you use our Platforms, whether and when you open our marketing emails and push notifications and respond to our advertisements, what you clicked through on our Platforms, and what your purchased.

From you, from the Platform technology’s interaction with your browser or Device, and from cookies tracking the pages you visit.

To improve our Platforms, products and services, Happy Team, and customer shopping experience.

Our third-party vendors and service providers who perform website analytic services for us or enable the customization of offers to you to improve your shopping or website experience for our Platforms.

Device Information

Your IP address, internet provider, operating system and browser used, type of Device (such as laptop or smartphone), Device cookie settings and other Device details (such as MAC address and geolocation) if you use our App and permit it to obtain your precise geolocation.

From you and from the Platform technology’s interaction with your browser or Device.

To make sure the Platform technology works properly with your Device, to make sure you can see and use our intended website and Apps on the Device you are using, for analytical and demographic purposes, and to provide offers that may be of interest to you.

We also will use this information to protect the security and integrity of the Platforms and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users.

Our service providers that help us with fraud protection, and third-party vendors and service providers that perform website analytic services for us or enable more relevant offers to you on the Platforms or elsewhere.

Internet or other electronic network activity information

When you use the Platforms, some data is automatically transferred from your browser to our server, including your browser type, your operating system type or mobile device model, your viewed webpages, links that are clicked, your IP address, your mobile device identifier or other unique identifier, sites or apps you visited before coming to the Platforms, the amount of time you spend viewing or using the Platforms, the number of times you return to the Platforms, or other click-stream or site usage data as well as emails we send that you open, forward, or click through to the Platforms.

From you and from the Platform technology’s interaction with your browser or Device.

We will use this information in an aggregated non-specific format for analytical and demographic purposes We also will use this information to protect the security or integrity of the Platforms and our business, such as by protecting against and preventing fraud and unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users.

Our third-party vendors and service providers who perform website analytic services for us or enable the customization of offers to you to improve your shopping or website experience and the relevance of offers to you on the Platforms or elsewhere.